Why ‘Captain America: Civil War’ Is A Blockbuster Success: Directors Explain Why
“Captain America: Civil War” is a blockbuster hit, even before it hit local theaters. It already achieved foreign box office in its first weekend – a massive $200.2 million. Interestingly, the directors behind the movie were not the original choice. The directors also said coming up with the “Civil War” idea was a complicated process.Advertisement
During the recent interview of the Russo brothers with Collider, they talked about how they brainstormed the idea of “Civil War.” They revealed that it was just a spur-of-a-moment thing, but with the help of a great team and extensive practice of doing superhero movies, translating this idea into a blockbuster was quite smooth-sailing. “Civil War was a wide open playing field. It was really just something that came up casually in conversations because we’re all comic book fans and [we talked about] what are the ambitious things we could do if we returned to do the third Captain America movie?,” Joe Russo said.
Once a concept was formed, the team essentially just work together to make the movie happen, Joe said. “And once we settled on the concept, I think we’ve done so many movies there now, we’re about to do four films for them, and we’ve worked Markus and McFeely, who have done more movies than we have done with them, we’re a little bit of a sub-studio where it’s easy for us as a group to come up with conceptually what we want to do and then we will ask questions about whether this would interfere with a storyline in another movie,”Joe explained.
He then revealed Marvel Studios chief Kevin Feige was of a great help by making them focused on the current movie and not be distracted with what could be the next movies. Feige kept them focused and grounded. “Kevin’s very good about just attacking each movie as they come and then figuring out what the movies are after that. Because if you get ahead of yourself two things can happen. One is you take your eye off the ball and you make a mess of a movie, and then the second thing that would happen is then you don’t get to make any more movies,” Joe explained.
As Variety reported, Dave Hollis, chief of Disney distribution, stated that the Russo brothers found a way to keep the Marvel films unbelievably fresh.