Breitbart news has accused Kellogg’s of child labor. The news outlet started a campaign against the company. Is #DumpKelloggs working?
Breitbart Headlines: The Campaign
The news outlet’s campaign has become quite successful. It has brought the snack company’s value down by 2%.
Moreover, Kellogg’s shares dropped by 1.44% on Thursday. The snack company’s stock fell $1.04 to close at $70.96 per share. According to Breitbart, the two-day drop, if combined, costs $2.66 per share. It went down 3.6% from $73.62 at the start of Wednesday trading.
On the other hand, Kellogg’s pulled off every advertisement they had on the news website. In addition, they responded to the current situation.
“Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com,” the news outlet said, “because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.”
However, Kellogg’s did not provide examples of how the outlet’s 45 million readers were not in accord with the breakfast maker’s values. Furthermore, more than 150,000 people signed the petition on its first day.
Breitbart Headlines: Supporting Black Lives Matter
The K.W. Kellogg Foundation has a very powerful financial link to the Kellogg Company. It is now being reported that the foundation had given $930,000 to the Black Lives Matter organization.
According to another report from Breitbart, the International Development Exchange (IDEX) is invisibly financing Black Lives Matter. Furthermore, the IDEX is reportedly capable of receiving grants and tax-deductible donations on the group’s behalf.
Meanwhile, the Foundation’s website gave out a reason for the funding. “Enhance local and place-specific interventions to address issues impacting the lives of Black community members, families and children,” said the Foundation.
“By building the infrastructure and capacity of the national #BlackLivesMatter to support and strengthen their local chapters’ organizing capacity.”
The news outlet has retaliated, saying that if one served Kellogg’s products to a family, the person was serving up discrimination on the breakfast table.
Infowars stated that the corporation is empowering movements like Black Lives Matter.
Breitbart News: Economic Censorship?
While Kellogg’s pulled out its advertisements from the news outlet, other companies also said that they are planning to stop advertising on Breitbart, too. These companies included pharmaceutical manufacturer Novo Nordisk, eyeglasses maker Warby Parker and the San Diego Zoo, as reported by USA Today.
In contrast, Nissan would not stop advertising on the news site. A spokesperson from Nissan said that they put ads to reach various customers.
“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” the conservative news outlet stated.