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Barbie Gets Busty, Adds Curvy Models To The Showcase

Barbie Gets Busty, Adds Curvy Models To The Showcase
Photo Credit: Sarah_Ackerman via Compfight cc

Entertainment

Barbie Gets Busty, Adds Curvy Models To The Showcase

After 50 years of existence, the Barbie franchise has made another effort to consistently promote diversity into the brand. Initially showcasing tall dolls that showed blonde hair, slim physique, and a pretty face, Mattel Inc. finally decided to give their best-selling product a make-over.

After 50 years of existence, the Barbie franchise has made another effort to consistently promote diversity into the brand. Initially showcasing tall dolls that showed blonde hair, slim physique, and a pretty face, Mattel Inc. finally decided to give their best-selling product a make-over.

The new Barbie models soon to release this year will showcase new looks – the curvy, small, or the taller type.

According to BBC News, the franchise has been under scrutiny for several years, wherein they were depicted as something superficial, as if their models did not truly manifest the modern-day woman or minorities.

The said change on a design by Mattel was said to incorporate a new message to customers and society in general, “offering girls choices that are more reflective of the world we see today.”

During 2015, the company was able to incorporate their products as the Fashionistas of today and also apply irregularities to women’s physiques such as those who are flat-footed, of dark skin tone, and with varied hair colors. The products come with signature Barbie heels.

As reported by Wall Street Journal, Evelyn Mazzocco, Mattel Inc. senior vice president and brand head, stated, “We believe we have a responsibility to girls and parents to reflect a broader view of beauty.” Thus, the new product line will reflect not just the model-ish Barbie, but also those that look like everyone else.

Last 1994, Mattel Inc.’s co-founder, Ruth Handler, explained the virtue behind their products through her autobiography “Dream Doll: The Ruth Handler Story.” She stated, “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.”

Given that the company has instilled changes to their brand, Pia Guerrero of Adios Barbie during the 1990s reflected the protest of several women who thought that the brand was not reflective to everyone in society – just those that were allegedly regarded as perfect.

She said, “Our call hasn’t been to throw Barbie out the window, but for her to be one body in a plethora of bodies, it’s nice to see that they have different shapes and sizes because those bodies do exist.”

Complied, the company did. Catch the latest product line of Barbie incorporating curvy, petite, and taller women, some time this year.

About Leian Kae Naduma

Leian Kae Naduma is the go-to reporter for the latest Entertainment buzz, TV and movie spoilers, and celebrity scandals. She loves to read and write, in between stalking celebrity tweets and Instagram posts. Follow her and be updated on Hollywood’s latest news. 

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