Ashley Madison Is Business As Usual; 80,000 Women Sign Up For Accounts
Ashley Madison is business as usual amid the hacking scandal that rocked the company in the past month. The company is continuing its day-to-day operations on top of investigations being made about the data breach. Ashley Madison is, in fact, seeing an increase in women signing up for an account in the site.
“Despite having our business and customers attacked, we are growing. This past week alone, hundreds of thousands of new users signed up for the Ashley Madison platform – including 87,596 women,” the company said in a statement. The company also boasts that 2.8 million messages from women were sent in the site in last week alone.
The website, famous for its log line “Life is Short, Have an Affair,” prides itself with tens of thousands of customers across states “as well as users in more than 50 countries.” The Ashley Madison had also made it as the 14th highest grossing app in the U.S. social networking category in the Apple App Store, the statement said.
“Approximately 70 percent of our revenue on any given day is from members making repeat purchases. We think that shows happy customers on a consistent basis,” the company said.
These achievements were reported days after Noel Biderman stepped down as the company’s Chief Executive Officer of Avid Life Media Inc. The resignation was made effectively on August 28 and until the appointment of a new CEO, the company will be run by the existing senior management team, Ashley Madison said in a separate statement. On Aug. 24, Ashley Madison also announced a $500,000 CDN reward payment to anyone who can come forward with information about perpetrators of the data hack.