Apple Topples Samsung In Global Smartphone Market

Apple Topples Samsung In Global Smartphone Market
Image from Flickr by Microsiervos Geek Crew
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iPhone 6 Microsiervos Geek Crew Apple Topples Samsung In Global Smartphone Market
Image from Flickr by Microsiervos Geek Crew

Apple took the no. 1 spot from Samsung in the global smartphone market in the fourth quarter of 2014, according to the latest figures released by Gartner. Samsung had been in the no. 1 spot since 2011.


According to Anshul Gupta, principal research analyst at Gartner, Samsung’s performance worsened further in the fourth quarter of 2014. The company reportedly lost nearly 10 percent in market share, Gupta noted.

“Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure,” Gupta said in the report.

Still, Roberta Cozza, research director at Gartner, believes Samsung can paddle through the competition if it continues to provide unique features and services.

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“It is through a solid ecosystem of apps, content and services unique to Samsung devices that Samsung can secure more loyalty and longer-term differentiation at the high end of the market,” Cozza said.

Best Quarter Ever

Gartner considers Apple’s fourth quarter of 2014 its “best quarter ever,” pulling Apple to snatch the No. 1 position in the global smartphone market. Apple’s launch of the iPhone 6 and iPhone 6 plus has pushed the demand in China and U.S. to as much as 56 percent and 88 percent, respectively.

Apple reported impressive first quarter results for its fiscal 2015. On January 27, the company announced quarterly revenue of $74.6 billion and a record quarterly net profit of $18billion, or $3.06 per diluted share. According to Apple’s announcement, 65 percent of the quarter revenue came from international sales, with the company aiming to achieve revenue between $52 billion and $55 billion for its second quarter of 2015.

According to Apple CEO Tim Cook, company revenue has grown 30 percent over last year to $74.6 billion. Luca Maestri, Apple’s CFO, said that such exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter.