Apple To Reimburse All Purchases Of iOS 9 Ad-blocking Software Peace
Apple has decided to refund anyone and everyone who downloaded the ad-blocker Peace, which according to the app’s developer is the most popular ad-blocking tool in the App Store.
The app was introduced last week along with the launch of Apple’s latest operating system, iOS 9. The app, which costs $2.99, shot to the number one position on the App Store and stayed there for 36 hours. The developer, Marco Arment, received handsome rewards; though he didn’t reveal how much he made from the success of the app. However, finding himself in the center of the issue regarding the ethics of ad-blockers, Arment decided to take down the app. He subsequently asked all users who downloaded the app to seek reimbursement from Apple in a blog post titled “Just doesn’t feel good.”
In a follow-up post, Arment wrote, “Apple notified me this afternoon that they’ll be proactively refunding all purchases of Peace. It will probably take a few days to process.” He further wrote, “I’m actually happy — or at least, as happy as someone can be who just made a lot of money on a roller coaster of surprise, guilt, and stress, then lost it all suddenly in a giant, unexpected reset that actually resolves things pretty well.” Accompanying the post was a screenshot of his AppFigures report, which indicated that more than 10,000 people had been reimbursed. However, it hasn’t been determined how many people downloaded the app.
However, some people said they didn’t mind not being refunded. Chris Wagner, a Twitter user, said, “@marcoarment consider my $2.99 as a tip for the great work on @OvercastFM !” Another user, Andrew (@Python2121), said, “@marcoarment lol no way I’ll be a return, it works too well. I gave you and DF.net exceptions.”
The content blocking feature that came with Apple’s iOS 9 allows third-party software block specific domains to increase page load times and improve battery life – Peace was one such app among several others that relied on this feature, which offers the benefit of removing ads in the mobile Safari browser. With Peace having been taken down, another ad-blocking app, Crystal, has replaced it at the number one spot.