Apple To Offer TV Bundle With 25 Channels
Apple is said to be in negotiation with news content providers that will help the company offer a wide range of TV networks in one bundle. If talks succeed, 25 channels, including ABC, CBS and FOX, would be available to Apple devices such as the Apple TV, The Wall Street Journal reported, citing sources familiar with the matter.
Apple is said to be negotiating with different TV executives to allow a “slimmed-down bundle of TV network this fall,” WSJ said in its report, citing unnamed sources. If talks push through, the bundle will be priced at around $30 to $40 per month, the sources said.
Apple has yet to include NBCUniversal, though, which sources point to the “falling-out” between Apple and Comcast, the parent company of NBCUniversal, as the reason.
Apple is also said to be in talks with Disney, CBS and 21st Century Fox. The company is aiming to offer popular TV channels in one bundle, while smaller TV networks will come together in a separate bundle, sources told WSJ.
Reuters reached out to Apple spokesman Tom Neumayr but was denied a statement. The spokesman said the company prefers not to comment on rumors and speculation. Fox and CBS had also denied Reuters their statement.
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Reinventing TV Experience
The report from WSJ is in unison with what Apple CEO Tim Cook promised during the ‘Spring Forward’ event held March 9.
“Apple TV will reinvent the way that you watch television, and this is just beginning,” Cook said during the event.
As its first offering of the “reinvention,” Apple announced that HBO Now will be available to users of the iPhone, iPad, iPod touch and Apple TV beginning April for just $14.99 a month.
HBO now can be purchased directly in-app as a standalone service, Apple said in its announcement.