Apple Teams Up With Cisco To Improve Enterprise Market
Apple announced on Monday that the company is partnering with Cisco to boost its enterprise market.
Apple and Cisco have decided to put combined efforts to make their devices work more efficiently and reliably to give the users a better experience. The partnership is expected to focus on making iPhone a better business tool with Cisco voice and video environment to make iPhone in offices as seamless as a desk phone, according to Cult of Mac.
Tim Cook, Apple’s CEO, said, “iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy.”
Cook also added, “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”
Apple’s partnership with Cisco is expected to enhance the performance of iPads and iPhones in corporate environment as well as boost the sales of iPads that’s been declining drastically over six consecutive quarters. Though the companies haven’t laid out much about the technical terms of their partnership, they have noted that they would be working together in WebEx products and Cisco’s Spark.
Patrick Moorhead, president and principal analyst at Moor Insights and Strategy, said that “Apple has mastered consumer, but not enterprise, and Apple is partnering in the enterprise on technologies and experiences that aren’t their core competency.”
He also added that “Long-term, I think Apple is trying to completely rethink enterprise work and workflow,” as reported by Forbes.