An Apple store at Highpoint, Melbourne told three African teens to leave because they “might steal something.” There was neither indication nor prior records that these teens are thieves. They were asked to leave the store simply because they are black.
Francis Ose, one of the teens evicted from the Apple store, posted the video of the incident on Facebook. In the footage he titled “Simply Racism,” an Apple store employee sandwiched between two adult security guards told the teens to leave. “These guys are just a bit worried about your presence in our store. They’re just worried you might steal something,” the staff told the teens. The teens were shocked but the staff told them off saying, “End of discussion, end of discussion, I need to ask you to leave our store.” One of the teens tried to reason, saying “there’s no reason for this” but to no avail.
Nick Scott, principal of Maribyrnong College where the teens were studying, told Australia’s SBS News that the boys had been discriminated for too many times already that led them to record the recent incident. Abdulahi Haji Ali, one of the African teens, told SBS that they were shocked when told to leave without any justification.
“Once the incident happened I was in shock, I was in disbelief. I didn’t believe the employee said that, I thought I was day dreaming,” he said. Nevertheless it did not change his love for Apple. “It was just one employee and we shouldn’t blame the all company just for one employee’s mistake,” he said.
Principal Scott added that they went back to the Apple store and asked for the staff to apologize to the teens. The staff was regretful and said he was sorry.
When reached out for comment, Apple told SBS in a statement that “Inclusion and diversity are among Apple’s core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions.” The statement added that the company is already looking into the incident.
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Posted by Francis Ose on Tuesday, November 10, 2015