Apple Plans to Put Up 25 Additional Stores in China
Without a doubt, Apple Inc has high hopes on China. In fact, the company’s CEO Tim Cook was recently quoted as saying that the huge Asian country is expected to be the technology firm’s greater revenue contributor in the near future. Indeed, the mainland has become a significant market for the device manufacturer.
Despite the looming tension between Apple and the Chinese regulators, Cook recently dropped by the country to tour the factory of its partner Foxconnn, to discuss about mobile security in the region, and to announce the company’s expansion.
In the transcript of a media interview with Cook, the CEO said the company plans to open 25 additional retail locations in Greater China within the next two years. Apple currently operates 15 stores across the Asian country. It plans to operate up to 40 shops before 2016 ends.
Expanding presence in China
Putting up more stores in China is logically and obviously based on the intention to make Apple’s presence stronger in the mainland. China is believed to be the biggest smartphone market in no time. That is why most major global smartphone brands are getting more aggressive as they operate in the country.
Aside from that, many of Apple’s raw material suppliers and partner technology firms are based in China. By expanding its reach in the market, it hopes that it would possibly emerge as the top technology firm in China.
The company last week released its next-generation iPhone 6 and iPhone 6 Plus in China. The two new iPhones can now be purchased through the company’s brick-and-mortar and online stores in the country.
But it would not be that easy to dominate the Chinese market for Apple. During the recent Apple devices launch, the mass availability of the gadgets was implemented. Apple now directly competes with China Telecom, China Unicom, and China Mobile.
Based on his tweets, Cook is believed to have gone to Foxconn’s factory in Zhengzhou. Foxconn is supplier to the manufacturing facility for iPhone 6. Cook also wants to disseminate insights about user and consumer protection in technology devices.