Apple Inc. iPhone 7 Event: Apple Unveils iPhone 7, iPhone 7 Plus And Apple Watch 2

Apple Inc. iPhone 7 Event: Apple Unveils iPhone 7, iPhone 7 Plus And Apple Watch 2
Apple Event Apple>

Apple launched iPhone 7, iPhone 7 plus, and Apple Watch 2.


Apple’s fall press event has become one of the highly anticipated events of the tech giant where updates of its flagship product iPhone and updates to its other products, including MacBook and Apple Watch are unveiled.


Apple described the iPhone 7 and iPhone 7 Plus as the “most advanced iPhone ever.”

Like us on Facebook

iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone,” he announced during the event.

Specifically, the newest generation of iPhones have 12-megapixel camera with optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime® HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone® flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

The Apple Watch 2

Apple described the Apple Watch 2 as “the next generation of the world’s most popular smartwatch.”

“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life,” he added.


  • Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool.
  • Records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone.
  • S2 chip takes performance to a new level, making Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two-times-greater graphics performance.
  • watchOS 3 features launch apps instantly


Apple Event Sept 7

The event, which will be held at the Bill Graham Civic Auditorium in San Francisco today, September 7 at around 1 p.m., EST or 10 a.m., will be live streamed by Apple website for select devices and browsers.

Also read: iPhone 7 Latest Rumors, Release Date, Update: Should You Trade Your Old iPhone?

It will be the first major product launch from Apple since the company unveiled its iPhone SE this March, the CBS News reported.

After the highly anticipated Apple event, consumers can expect a market release of the newly launched lineup of Apple products by September 16 or 23, CNET reported.

There have been several rumors on what to expect at the Apple event, including some of the hottest, but unofficial features of the new generation of iPhone 7. CNET reported that one could expect from Apple to launch its first waterproof and no headphone jack iPhones.

Also read: iPhone 7 Release Date, Specs, Rumors: Top Features To Expect From Apple’s New Smartphones

Apple Event Live Streaming

The event can be viewed live using Apple’s HTTP Live Streaming (HLS) technology and is available to select device and browser:

Streaming via iPhone/iPad
iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later

Streaming via Macbook
Mac with Safari 6.0.5 or later on OS X v10.8.5 or later

Streaming via PC
PC with Microsoft Edge on Windows 10.

Streaming via Apple TV
Requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

Also read: MacBook Pro 2016 Rumors: iPhone 7 Will Debut Solo This September, Laptop In The Fall

For more technology news, you can subscribe to our newsletter. If you are a social media junkie and would like to receive updates on your timeline, then you can also like us on Facebook or follow us on Twitter.