Apple App World In Trouble; Ad-Blocker ‘Peace’ Withdrawn, 40 Apps Removed From App Store
As always, Apple tasted success as it launched the iPhone 6s and iPhone 6s Plus at the September 9 event. But as time passes, things are going wrong for the company. The news of Apple removing 40 apps due to malware XcodeGhost is just a few days old, and news of Apple’s most awaited ad-blocking app being pulled out of the App Store is already creating buzz.
More about ‘Peace’
Peace, an ad-blocking app, was released by Tumblr’s co-founder Marco Arment for Apple’s latest operating system iOS 9. Despite being a paid app, Peace occupied the #1 position at the app charts overnight.
The app was doing extremely well. To put it into Arment’s words, the app had brought “quiet, privacy, and ludicrous speed to iOS web browsing.” What went wrong? As expected, the marketers are not happy with the move as they thought it is unfair not to allow publishers to offer free content to readers through adverts.
Some may take it as a loophole while others might like the fact that Peace was not biased towards any commercials flashed on screens of iPhones. It blocked each and every piece of content that fell into the category of ads.
After the criticism, Arment withdrew his app from the App Store, giving an explanation in a blog post. Here is what he has to say,
“Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad-blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit. Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white. If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.”
We just hope that the app will come back with the much-needed improvements, as pulling it away from the App Store despite a huge number of followers is an extremely unwise thing to do.