AOL Signs Video Distribution Agreement with Microsoft
AOL has inked a deal for the video distribution of its content by Microsoft Corp. In its announcement, the online content producer said that starting this summer, videos from HuffPost Live, Moviefone, and TechCrunch would be made available and accessible through MSN and Bing Apps that are up specifically for Windows and Windows Phone.
To provide more consumers with better possible experience, the deal would also cover ESPN, Rachel Ray, TMZ, and Martha Stewart. Thus, the deal is expected to boost both companies’ reach.
The partnership would have relevant videos produced by AOL in its library to be distributed exclusively on Microsoft’s video platforms. The same library has about 900,000 videos to date. The content would grace MSN, which now has an audience of up to 450 million unique visitors from all across the world each month. The videos would also run though Windows Phone and Bing Apps for Windows.
AOL’s video library would include important content from 15 AOL On channels. It would also feature the slate of original series for this year. Some of those are yet to be unveiled next week during the Digital Content NewFronts.
AOL’s content is expected to further enhance the current user experience across the family of devices and services of Microsoft. The giant software company presently delivers some of the best content to its screens that are widely used across the globe.
In a statement, AOL acknowledged that Microsoft’s suite of gadgets and services remain unmatched. It added that the software firm’s loyal customers are constantly in search for new and refreshing offers on its platforms. AOL reiterated that its open strategy for distribution of its premium content has driven it to form partnership with Microsoft.
AOL has posted a huge growth in audience volume over the past few years. It revealed that total views for its content has jumped up to 75% in 2013 alone. It expects the partnership with Microsoft to help it reach more audiences the further grow the volume of its viewers.
For its part, Microsoft also expressed its gratitude for the deal. It said that it is proud to bring AOL videos and content into its platforms in an effort to help further boost user experience across its systems. The company reiterated that the alliance is also expected to help improve its ability to please its customers.