The hashtag #ALDubEBTamangPanahon, created to support the Philippine TV couple’s event held at the largest indoor arena in the world, racked up an overwhelming 39,522,300 million tweets by 12 a.m. on Sunday.
On July 9, 2014, Brazil vs Germany became the most discussed single sports game on Twitter with 36.5 million tweets, according to Twitter Data. On Feb. 2, 2015, the Super Bowl racked up 28.4 million global tweets, according to Twitter.
Based on these data, it could easily be said that Maine Mendoza and Alden Richards, the Philippines’ social media power couple, have surpassed the Twitter record set by both FIFA and the Super Bowl. There is, however, no official word yet from Twitter whether the company acknowledges this.
Morning News USA has learned that the event was streamed live in the U.S., Canada, New Zealand and Australia. The couple also has a strong following among Filipinos in Texas.
According to a report from local news site, Inquirer.net, the producers of the “Tamang Panahon” (The Right Time) event did not wish to capitalize on the phenomenon the couple brings. Proceeds of the ticket sales, which amounted to 14 million pesos, will be use to build libraries for schools located in provincial towns across the Philippines.
“We’ve noticed that there are very few schools with libraries, especially in the marginalized areas. We thought it best to further contribute to young people’s education by building libraries and filling them with books.” Philippine senator Tito Sotto told Inquirer.net.
This power couple, popularly known as ALDUB, has a daily 20-30 minute stint in the noontime show “Eat Bulaga” (roughly translates to peek-a-boo). The segment does not follow a script and all interaction shared by the couple were done via split-screen.
The segment highlights values unique to Filipino culture. One value is that boys should not just court the girl he loves but also “court” her elderly. The respect he gives the girl should translate to the elderly. Also, young ones should listen to advice given by the old folks. In the segment, the couple is guided by three grandmothers. Each time, Richards and Mendoza will never forget to kiss the grandmothers’ hands as way of respect. The couple’s interactions were very limited as they have to follow strict rules set by the grandmothers, especially Lola Nidora’s (Grandmother Nidora).
Finally, on Saturday’s event, the couple interacted longer compared to the encounters they had before. With Lola Nidora’s permission, they were able to hold hands and hug. Richards told Mendoza, “I thank God for giving me you!”
Speaking with the Inquirer.net, Betsy Enriquez, professor of Broadcasting at University of the Philippines College of Mass Communication, explained the magic behind the ALDUB couple. “It’s phenomenal and unprecedented. It is made possible by the availability of social media. It brings us media professors and scholars to a whole new arena of audience research to understand what made it happen and to be able to see if it might have any value for future sociopolitical movements,” Enriquez said.