Maine Mendoza, known as “Yaya Dub” of the famous Aldub team in the Philippines, is beyond blessed. Or is she, really? Is the famous half of the love team getting what is due to her?
Even those outside the Philippines have caught on as to who Maine Mendoza is, or what the “Aldub” team is. It’s hard not to, when they keep trending on Twitter and news feeds around the world. If you do not know her, think of her as the Jennifer Lawrence of the Philippines in more ways than one. Morning News USA does not say this in a positive tone, though. Read on to find out why.
AlDub is continuing to make waves in the Philippines. With reports of the so-called love team losing their sparkle soon, it’s quite impressive that the interest stayed for so long. With their fame came advertisements and commercials outside of their main noontime show “Eat Bulaga.”
Boy, were the deals coming for Maine Mendoza, who not so-long ago was just an ordinary girl fond of doing Dubsmash videos. But are her efforts being compensated properly? Especially in light of the other half of the famous team, Alden Richards?
Morning News USA learned that the Aldub team is piling on the endorsements. Their gross earnings as product endorsers counted over 200 million pesos ($4.5 million roughly) in just seven months.
For an ordinary girl turned extraordinary star in a span of months, this amount must be mind-boggling. But while the AlDub team is earning big, is Mendoza getting even half of this? According to Inquirer Newspaper, a local Filipino newspaper, their deals as a pair or individually have already reached 41. The deals include those from multinational companies McDonald’s, Coca Cola, Tide, and more.
From one endorsement deal after another, this must be a good thing right? Not if she could have earned more… if only she was a he. This is why we said she and Jennifer Lawrence have something big in common — the industry they belonged to just could not recognize gender equality when it comes to wages.
Mendoza cannot ask for a rate nearly close the amount partner Richards ask for. Richards commands a higher amount that Mendoza, an unnamed insider revealed to Inquirer Newspaper.
“Mga P5 million si Alden, P1.5 million si Maine (Around 5 million pesos for Alden and 1.5 million for Maine),” the source revealed. The source added that these rates have become the “standard” after AlDub’s series of McDonald’s TV ads were enthusiastically received by the public.
So while fans are cheering for the team, many think this discrepancy is uncalled for. Newbie or not, it cannot be denied that Mendoza is the “magic” behind the successful team-up. Richards is a star in his own right, but he was not shining as bright prior to Mendoza coming into his life.
Fans’ reactions say a lot.
“What only 1.5M for Maine? She should get more considering she is the catalyst of this hoopla.. Her management ain´t doing a good job,” a fan by the name of Carlos Madrid said.
“Yan din ang una kong itinanong. Dapat pay equality lalo na’t Maine has the stronger draw from the crowd (That’s my first question too. There should be equal wages because Maine has a stronger appeal for the fans.),” an irate fan by the name of Shas Fuentecilla said.
While there are no complaints from Mendoza (or is it just not a Filipina trait to ask for equal pay as their male counterparts?), the issue is worth tackling. This is why we think she is Jennifer Lawrence.
Lawrence’s career was launched when she starred as the lead star on the “Hunger Games” franchise. She is also a notable cast in “X-Men” franchise. But a Sony hack revealed she is earning far less than her male counterparts.
Lawrence, of course, did not stay mum about it. She penned an essay about Hollywood’s wage gap and since then, the issue has been in the limelight.
“When the Sony hack happened and I found out how much less I was being paid than the lucky people with dicks, I didn’t get mad at Sony. I got mad at myself,” she wrote on her friend’s Lena Dunham’s Lenny Letter newsletter. “I failed as a negotiator because I gave up early. I didn’t want to keep fighting over millions of dollars that, frankly, due to two franchises, I don’t need.”
The Oscar winner said her decision not to fight for higher pay was influenced by her need “to be liked” and her fear of coming off as “difficult” or “spoiled.” The actress said that these are the results of social conditioning: “Could there still be a lingering habit of trying to express our opinions in a certain way that doesn’t ‘offend’ or ‘scare’ men?” she asked.
“At the time, that seemed like a fine idea, until I saw the payroll on the Internet and realized every man I was working with definitely didn’t worry about being ‘difficult’ or ‘spoiled,’” she wrote.
Will Maine Mendoza speak up soon for herself and the rest of female Filipino artists in the same plight too? Because with such an audience enamored by her mere presence on their television screens, she can. Will Alden Richards step up and say his partner Maine Mendoza deserves far, far more?
Related Article: More On #ALDUB, The Philippines’ Power Sweethearts