#AlDub Hashtag Topples ‘Walking Dead,’ ‘Pretty Little Liars’

#AlDub Hashtag Topples ‘Walking Dead,’ ‘Pretty Little Liars’
Screenshot from Eat Bulaga

Twitter has released the worldwide trending topics that captured its attention for 2015. The hashtag #AlDub toppled hashtags made for the “Walking Dead” and “Pretty Little Liars.”


Morning News USA first reported about the hashtag #AlDub in October. It was gaining traction globally as it made to Twitter worldwide trends over and over again. The hashtag pertains to Philippines onscreen couple, reel lovers, Maine Mendoza and Alden Richards.

The hashtag #AlDub was born out of combining Richards’ first name Alden and Mendoza’s screen name, Yaya Dub, which she used in a Philippine noontime show Eat Bulaga (roughly translated to peek-a-boo). Their onscreen chemistry can be compared to that of Emma Stone and Ryan Gosling in “Crazy, Stupid, Love.” Except that Mendoza and Richards have yet to have a movie. What they have is a mini-TV series shown everyday during lunch in the Philippines.

On Dec. 9, Twitter released its Top Trends for 2015. The list was divided into different categories: music, TV, tech, news, politics, sports, pastime, stars and emojis. Under the category for TV, the hashtag #AlDubEBTamangPanahon was at number three, next to #TeenChoice (Teen Choice Award) and #KCA (Nickelodeon’s Kid’s Choice Award). It toppled hashtags #AMAs ( American Music Awards), #Empire, #PLL, #RisingStar and #BieberRoast.

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This was not the first time the hashtag #AlDub was acknowledged for its global appeal. The onscreen couple was already dubbed as a global phenomenon by Twitter Asia Pacific and Middle East Vice President Rishi Jaitly, Morning News USA reported in October. Jaitly said that the recorded tweets for the couple in September had surpassed the tweets about the 2015 MTV Video Music Awards – this was despite the mini-TV series starring Mendoza and Richards being just a 30-minute segment and in spite of Miley Cyrus hosting the MTV. Not to mention that Kanye West had also announced he was running for president in 2020 during the recently held MTV.

On Dec. 7, Rico Hizon of BBC News met the love team in person. In his report, he described their charm as a “meteoric rise that is difficult to ignore.” He also noted that both Alden and Mendoza now endorse brands that are also popular in a multinational level, McDonald’s and Coca-Cola among them. He estimated for their earning to be “little more than $200,000” from these endorsements alone.

“AlDub became a hit because it has revolutionized TV Programming,” advertising expert Vincent Pozon told Hizon, adding that their spontaneity is their key to success. “Born and staged in the street, with two live audiences, street and studio, it’s very loose and the storyline is led by unscripted events and no bad values,” Hizon told of the couple’s TV show.

Mendoza’s Twitter profile had also become one of the fastest-growing celebrity profiles on Twitter worldwide, Morning News USA reported previously. She trended along with celebrity Taylor Swift, Katy Perry, Ellen Degeneres and Jimmy Fallon. The Filipina sweetheart earned 1.07 million followers on Twitter in September alone. Swift had 1.31 million, Perry with 1.26 million, DeGeneres with 1.1 million and Fallon with 1.04 million. She was only discovered from her Dubsmash videos she posted on YouTube.

Mendoza told Hizon that until now she is in total disbelief. “Everything that is happening now has not sunk in to me yet,” she said. “The mere fact that people are so engaged and drawn into the whole thing is unbelievable. The support and love of our fans is amazing, they’re incredible,” Mendoza marveled.

Asked whether they would want to translate their reel love into real love, Mendoza was teasing. “We are not closing our doors on what’s going to happen next between the two of us… We are both single anyways.” Richards made it all the more thrilling: “So that possibility is possible.” (Know more about them here.)

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