For Adidas, The Future Is All About Automation And The Ocean
At the new Adidas factory in Ansbach, Germany, things are running at full speed. For the first time, the leading shoe company decided to try producing shoes using robots and it seems they are turning out shoes faster than ever before as they had appropriately named their new production facility a SPEEDFACTORY.Advertisement
The goal of a SPEEDFACTORY for Adidas is to pick up the pace in producing its line of sporting goods so that 500 pairs of its first concept shoes (running footwear) will be ready and available in time for its launch during the first half of 2016. According to Adidas Group Chief Executive Officer Herbert Hainer, utilizing a SPEEDFACTORY allows Adidas to be right at the forefront of innovation, “expanding the boundaries for how, where and when we can manufacture our industry-leading products.”
The very first SPEEDFACTORY of Adidas in Ansbach is located 45 minutes away from the Adidas Group headquarters in Herzogenaurach. Soon, this revolutionary facility will be connected with similar facilities Adidas is looking to set up in its various locations.
Meanwhile, during the recent Parley Talks, Adidas and Parley for the Oceans unveiled a concept shoe which features a 3D-printed Ocean Plastic shoe midsole, which will help prevent ocean plastic pollution in the near future. This shoe is made of an upper made with ocean plastic content as well as the 3D-printed midsole made with recycled polyester and gill net content.
With robots and the ocean, Adidas is truly redefining the way footwear is made.