More than 50% of Lenovo smartphones to be made in India
Lenovo will have more than 50% of their devices, under the brands Moto and Vibe, manufactured in a facility in Tamil Nadu India. Last year, it could be recalled that the Chinese smartphone manufacturer was reported by Gizmodo India to have partnered with manufacturer Flextronics to start making their Motorola and Lenovo smartphones at the latter’s plant located at Sriperumbudur, India. The plant is said to have a six million unit capacity.Advertisement
According to the Times of India, Lenovo India Director of Smartphones Sudhin Mathur has told reporters that outside of China, India is the only country where the tech company is manufacturing the Moto and Lenovo devices. The company intends to enhance its manufacturing capabilities in India and in 2016, the company has planned to have more than half of their phone that sells in India manufactured there.
It could be recalled that two years ago, The Verge reported that the Chinese smartphone maker has managed to acquire Motorola from tech giant Google in a deal that cost $2.91 billion USD. Back then, the company said that it will continue to sell the US brand as a separate label in India, which it considers as one of its most important markets.
Last year, Lenovo and Motorola managed to sell over 8 million devices, which saw a 1.6 times growth in its sales since 2014 where it only had 4.9 million sold units. According to a research, Lenovo is currently the third largest company in India after Samsung and Micromax. Mathur also said that the company will continue with both the Moto and Vibe brands; with Moto focusing on its flagship experiences while Vibe will be the company’s challenger name to other brands.
Mathur adds that this 2016, the Chinese phone maker is looking to strengthen its position being among the top 3 company’s consumers look up to. The tech company will be enhancing its retail presence as well. Lenovo also plans to expand its service centres from 60 to 100 by June this year.